5G video services are better with @BeamrVideo CABR. #5G #videostreaming #livevideostreaming #HEVC #mobilevideo pic.twitter.com/mzWuPzjLpl
— BEAMR (@BeamrVideo) June 28, 2019
Beamr serves the biggest MSOs and streaming video distributors as the leading developer of content-adaptive encoding and video optimization technology which enables high video quality, high compute performance, and very high bitrate efficiency for managed services, OTT content distributors, TV networks and video streaming platforms. Backed by 44 patents, Beamr's perceptual optimization technology works natively inside our HEVC and H.264 codecs. CABR (Content-Adaptive Bitrate) is a ground breaking rate-control mode that enables guaranteed quality to be delivered at very low bitrates. Founded in 2009, Beamr investors include Verizon Ventures, Eric Schmidt backed Innovation Endeavors, and Disruptive.
The advanced imaging technology Beamr developed for our codecs are covered by 11 granted patents that are a part of the 44 total patents the company holds that cover our best in class video optimization developments. Though video quality and bitrate continues to be a core focus of development, Beamr recognized the prevailing trend to increase compute performance and density of software-based video encoding and transcoding infrastructure as a key to securing a competitive advantage for video distributors, streaming video platforms, and CDNs. With compute efficiency being an essential goal, video system operators must enable encoding and delivery of advanced entertainment content, by embracing new technologies, capabilities, and standards such as HEVC, HDR, and 4K.
As a original inventor of content-adaptive technology introduced click here in 2013 as Beamr Video which was the world's first perceptual video optimizer, Beamr has extensive experience in the area of using a perceptually aligned quality measure to reduce bitrate. This is the foundation for the Beamr rate-control called CABR which stands for Content-Adaptive Bitrate. CABR is the power behind the company's HEVC encoder Beamr 5x and the H.264 video encoder Beamr 4x. CABR is a Beamr proprietary invention that ensures guaranteed video quality at the lowest bit rate. When a user activates CABR, the user can realize an additional bit rate savings of as much as 50% for both HEVC and H.264 encoded files and streams.
The Beamr quality measure has been in development since 2009. After years of refinement, and subjecting it to the strict requirements and testing of ITU BT.500 which is an International standard for verifying and testing image quality, we were able to confirm that there is a sufficiently high correlation of our quality measure with human viewing results. The Beamr quality measure takes into account temporal artifacts. Since it is not sufficient to ensure only at the frame level that degradation has not been introduced - it is also necessary to preserve the quality of the video's temporal flow. When viewing a video encoded using the VBR rate-control and a video encoded with the CABR rate-control side-by-side, they will appear identical to the human eye under regular viewing conditions. This is a secret to how the process is able to guarantee image quality.
Continuing the rich legacy of innovation, Beamr showcased at NAB 2019 CABR accelerated with silicon by showing integration with the Intel Media SDK. Silicon accelerated CABR allows Beamr to take another step closer to our original vision of optimizing the network and bringing newfound bandwidth savings. The Beamr CABR SDK enables video engineers to utilize the efficiency of silicon encoders so that they can create massively scalable consumer device, cloud, and edge encoding solutions which balance encoder density and performance, with bitrate efficiency.